Wednesday, September 3, 2008
Abercrombie unveils new funeral home storefront
Looking for a new casket? Then you might be fooled into stepping into RUEHL, a new store owned by the same folks that brought us Abercrombie & Fitch. With stately iron fences and an "eternal" brick facade, you may be surprised to find overpriced plaid shirts and khakis instead of urns and embalming fluid.
Now admittedly, I kinda saw this coming. Abercrombie's other stores at the mall--Hollister, Gilly Hicks, and Abercrombie itself--have dark exteriors with dark windows and sometimes pillars. But seriously...RUEHL is just frightful. It now appears Abercrombie has confused "classy and mysterious" with "mournful and macabre." Not that Abercrombie was ever actually classy or mysterious...