Journeys, the alt-skater shoe store, is running a genius marketing campaign that involves--get this--the election! And they're out to make things better for all of us!!
I think the basic message is, if everyone buys a whole bunch of these new shoes, Journeys stores everywhere will have more money, and eventually our nerve wracking, paranoia-inducing economic crisis will end. Wall Street will recover, consumer spending power will go up, and poverty and hunger will go the way of the velociraptor.
So at the ballot in a few weeks, be sure to write in "New Shoes" for president. Remember folks, shoes first, country...also first.